Vestiaire Collective at Vogue Experience Paris

French online luxury resale store Vestiaire Collective hosted three masterclasses at the inaugural Vogue Experience day in Paris last Saturday. Each masterclass tackled a different subject: wardrobe detoxes, 90s and vintage fashion and how to authenticate a Birkin.

Wardrobe detox

Taking tips from Vestiaire Collective co-founder Fanny Moison, the site’s editor-in-chief Elvira Masson talked attendees through the best way to approach a wardrobe detox.

Women wear about 40% of their wardrobe, Masson said, which means that more than half of our clothes are not being worn. So instead of leaving them to languish, why not put them back into circulation and give them a second life? Try the coat hanger trick-at the beginning of each season, put all your clothes hangers facing the same way, and each time you wear something turn the hanger round. At the end of the season, let go of everything you don’t wear.

A great tip to keep the size of your wardrobe under control is the ‘one in one out’ policy: every time you buy something, you must sell (or donate) something you already own.

So what gems might you have in your wardrobe that you could resell on Vestiaire Collective? Some 75-80% of the site’s sales are done with handbags-the likes of Chanel, Hermès, Vuitton and Gucci.

The site, which is present in 50 countries (and has more than 6 million members), sees different demand depending on the market. Italy, for example, is more a nation of sellers than buyers, and the American market goes mad for Goyard totes. While you need to think seasonally when selling successfully on Vestiaire Collective, Masson said, remember that summer in Europe means winter in Australia, and that you can very well sell swimwear in France in winter as many jet off for a sun holiday around this time. In terms of trends, it’s all about the colour red and bucket bags this season, she said.

How to authenticate an Hermès Birkin

Authentication is a priority at Vestiaire Collective, and the luxury resale site has signed a charter in France against counterfeiting alongside luxury brands.

In the second masterclass of the day, Vestiaire Collective head of authentication Victoire Boyer Chammard talked about the process of authenticating luxury handbags.

With digital-savvy, designer label enthusiasts flocking to Instagram to show off their latest purchases, the platform has become a source of inspiration for counterfeiters, she highlighted.

Hence the importance of ensuring that its customers are getting the genuine article. Vestiaire Collective first tries to verify authenticity using the photos submitted by the seller, and then via quality control of the item once it’s sold.

Each brand has its own codes, Boyer Chammard said, pointing out the peculiarity of Chanel typography and the particular smell of Hermès leather. Vestiaire Collective’s rigorous authentication process includes looking at the model, the quality of the material, the construction, the finish and the hardware, as well as the the receipt, dustbag and the packaging.

A great touch at the end of the masterclass was the selection of bags passed around for the audience to authenticate.

90s/Vintage fashion

What is vintage? Either this question from masterclass leader Marie Blanchet, head of the vintage category at Vestiaire Collective, had the audience stumped, or people were too shy to answer.

The term vintage began to be used in the 80s, she explained, to designate pieces that are already part of history, that are unique, rare and quality items, which are the antithesis of fast fashion.

Vestiaire Collective is dusting off vintage and making it cool. The site has almost 50,000 pieces, from the 60s to the mid 90s-it even loaned some pieces to the Margiela exhibition currently in Paris. And speaking of Margiela, Blanchet said that the famously discreet Belgian designer pretty much did everything that has inspired fashion today. Think the legging shoes that never made it into production from Margiela’s catwalk in 2004-since Balenciaga launched a version last year, these can now be seen everywhere, including at Zara.

As we know, said Blanchet, the 90s are having a moment. Marc Jacobs’ last show was an hommage to the decade, and it’s all about logomania right now.

Blanchet also pointed out the return of the Fendi baguette and the Dior Saddle bag-18 months ago there was no demand for the latter, but now it’s a big success. And the Yves Saint Laurent tasseled clutch bag originally created as a gift with purchase for the Opium fragrance has had its own moment since the bag was reissued.

Ready, steady shop

Make sure you put April 17 in your diary-this is when Vestiaire Collective is launching a vintage digital pop-up in collaboration with Byronesque, the editorial-led e-commerce company dedicated to designer vintage fashion. Some 200 pieces will be on sale, including a Jean-Paul Gaultier belted trench and a Helmut Lang Bowie tank.

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Marupe: Secondhand shopping 2.0

‘For everyone who likes fashion, good deals and personalized advice,’ is the ethos behind recently launched Marupe, an app-based consignment store.

Part of a new wave of secondhand clothing concepts targeting style savvy millennials, Marupe was founded by Marion Russo-Pelosi (Marupe is an abbreviation of her name).

Russo-Pelosi’s CV is impressive–she studied fashion design and then worked for Parisian couture houses, spent time as a stylist for television and then moved to ready-to-wear brand Maje.

Each piece for sale on Marupe is styled and shot on a model, such as a Léon & Harper jumper (€60), a Maje denim dress (€75) or a Sandro top (€40). Everything is like new, having been just worn once or twice, or even not at all. Glad to see I’m not the only one to have bought something on impulse only to never take it out of the bag…

With Marupe, however, you’re much less likely to make a duff purchase, as you simply select your body shape on the app (as well as your clothing size and shoe size) and then look for the corresponding symbol on the items that will suit you. There’s a 14-day return policy in case something doesn’t fit.

And if you like what’s on offer but really wish you could try before you buy, you’re in luck-Marupe will be at the Les Armoires de Paris vide dressing this Saturday 17 March at 16 rue des Minimes, 75003, 11am to 7pm.

Vintage &cætera pops up in Paris

French online vintage clothing boutique Vintage &cætera is hosting its first physical sale this weekend in Paris.

It’s on at Au Tables de Père Lachaise (44 boulevard Ménilmontant, 75020) on Saturday March 3 from 12pm to 8pm.

Why should we be buying vintage and secondhand? As Vintage &cætera points out, from production to transport, fashion is the most polluting industry worldwide after the oil industry.

Vintage&cætera is something of a new kid on the block – it was founded three months ago, but is quickly gaining popularity among the stylish, slow fashion set. Founder Amandine Grimbert has a humanitarian background, and then worked at Uniqlo before moving to American Apparel. And she also has an eye for chic and timeless vintage pieces that are built to last. Forget your grandma’s wardrobe – we’re talking Yves Saint Laurent, Jil Sander, and a host of other vintage pieces that wouldn’t look out of place on the catwalk.

Beyond the ecological impact of giving secondhand items a new lease of life, Vintage &cætera will wrap your online order using furoshiki (a Japanese wrapping technique that means the fabric can be used again and again) and send it in recycled packaging.

And then there’s the social impact. Items for sale are sourced from charitable associations, and the boxes that orders are sent out in are bought from Carton-Plein, a company that helps get vulnerable people back in the workforce and which is specialized in recycling and reusing cardboard.

If you can’t wait for the sale on Saturday, Vintage &cætera has an Etsy shop.

Vestiaire Collective to open first boutique, launches fashion campaign

Vestiaire CollectiveFrance-based luxury retail site Vestiaire Collective is to open its first boutique on October 19, for four months.

Located in the heart of Paris, the pop-up will offer Parisians and tourists the opportunity to shop a curated selection of luxury, pre-owned items. They can also have a coffee at the Vestiaire Café, and leave with a bouquet of flowers from renowned florist Racine Paris.

Vestiaire Collective is also debuting its first-ever fashion campaign, at the beginning of Paris Fashion Week. The campaign features international model of the moment Lexi Boling, Parisian ‘It’ boy Paul Hameline, and Japanese cover star Manami Kinoshita.

The campaign launched on September 28 and will run across 11 of Vestiaire Collective’s key markets, including France, US, UK, Italy, Germany, Spain, Scandinavia, Hong Kong, and Australia.

Launched in October 2009, Vestiairecollective.com has over 6 million members across 48 countries. Some 30,000 new items are submitted to the site each week.

Earlier this year, Vestiaire Collective announced a $65m investment to fuel global growth, specifically in the US and Asia Pacific, and increase operational capabilities.

Secondhand clothing site Micolet launches in France

Screen Shot 2017-08-24 at 19.35.15FashionNetork reports that Spanish second-hand clothing site Micolet has launched in France.

Spanish brands like Lefties, Zara, Massimo Dutti, Bimba y Lola and Berskha are at the fore, but dig a little deeper and you can find an Isabel Marant Etoile top for €19.95 instead of €115, a Rag & Bone dress for €15.91 instead of €420 and a burgundy Sandro blazer (which I’ve been lusting over for ages—my friend has it in green) for €52.27 instead of €225.

For now, consumers in France can only purchase items, but are set to also be able to sell them in future (Micolet handles the process of putting items online).

Dressing Avenue: The Airbnb of luxury

Screen Shot 2017-06-23 at 12.31.40If you’ve got a special event coming up but your budget is more Primark than Prada, or you’re still feeling guilty about that fabulous dress you splurged on and wore just once, then French start-up Dressing Avenue might just have the answer.

Launched in July 2016, Dressing Avenue positions itself as the Airbnb of luxury. Thanks to the site, you can rent out what you don’t wear, and hire what you want to.

From Chanel to Chloé, the clothes, shoes and accessories made available for hire are rigorously checked by a stylist, and the authenticity of items are guaranteed by partner experts.

On average, items cost between 15 and 50 to rent per day (around 2-5% of the retail price), with a minimum rental period of 48 hours. Delivery, dry cleaning and insurance of up to 20,000 are included.

So what can you get for your money? A pair of Christian Louboutin Eugénie heels embellished with Swarovski crystals for 28 per day, a Balmain mini dress with power shoulders for 33 per day, or a Chanel Boy bag for 45 per day.

With the clothes rental market worth 600m and growing 9.8% per year, according to 2015 data from Future Market Insights cited by Dressing Avenue, this is definitely a segment to watch.

 

 

 

eBay teams up with InstantLuxe for eBay Luxe

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eBay has teamed up with InstantLuxe.com to launch eBay Luxe, an e-shop dedicated to the sale of secondhand luxury goods.

eBay Luxe will see secondhand luxury items sold on eBay via InstantLuxe (an online platform dedicated to buying and selling pre-owned pieces and owned by French department-store chain Galeries Lafayette), meaning that when you make a purchase, your item is guaranteed to be authentic.

From bags to bracelets, brands on offer include Cartier, Céline and Chanel.