Gap has become the latest, and largest, partner of fashion resale platform thredUp’s Resale-As-A-Service program.
The tie-up will allow consumers to send in their secondhand clothes to thredUp, and redeem credits at Gap, as well as the group’s Banana Republic, Athleta and Janie and Jack nameplates. Customers who redeem their credits at Gap Inc. brands will receive an additional 15% payout bonus. thredUp bags will be distributed in stores from April.
“As the resale revolution continues to gain momentum, participating in re-commerce is not only good for our planet, but good for business,” said Mark Breitbard, president, Gap Inc. Specialty Brands.
According to thredUP’s annual Resale Report, the equivalent of one garbage truck of textiles is sent to landfill or incinerated every second. Some 56 million women bought secondhand products in 2018.
Gap Inc. aims to divert more than 30 million pounds of material annually from landfills.