Lifestyle brand Ralph Lauren has partnered with Gen-Z favorite Depop to launch Re/Sourced, a collection of vintage Ralph Lauren sourced by Depop sellers.
The collection launched on October 22, accompanied by a digital and in-store campaign. It features more than 150 pieces that highlight Ralph Lauren’s diverse inspirations–from western to equestrian to preppy and streetwear.
Buyers can snap up pieces from the collection exclusively at Ralph Lauren’s New Bond Street flagship in London through November 7. An additional selection of items is also available on Depop.
A digital docufilm directed by filmmaker Musa captures the stories of three Depop sellers who source vintage Ralph Lauren, Adam of @dry_goods, Jack of @thetowndrow and Martha of @norwoodclothing.
“Depop is always looking for new ways to champion sustainable practices and new forms of creativity being shaped by the next generation,” said Depop cmo Peter Semple. “The Re/Sourced collection showcases the creativity inherent in sourcing vintage items, the unique pieces those endeavors can uncover, and the lasting quality of Ralph Lauren products.”
Depop has more than 15 million registered users in 147 countries.