Sneaker marketplace GOAT launches AR try-on

Sneaker marketplace GOAT has launched AR try-on of rare and exclusive sneakers in what it says is an industry-first.

GOAT’s more than 20 million users can now see what sneakers look like on their own feet thanks to the addition of AR try-on to the marketplace’s app.

Models available for AR try-on will include Nike and Air Jordan styles, including some of the rarest Dunks, Air Force 1s and unreleased samples, the company says.

“Product innovation has always been an integral part of our business and after early success with our previous AR launches, we knew Try-On was something we had to offer our community,” said Daishin Sugano, co-founder and CPO of GOAT Group. “We’re committed to sneaker culture and hope our new feature will elevate the experience of discovery for our community.”

GOAT previously launched an augmented reality first-look at rare sneakers that gave users a detailed look at sneaker textures and materials.