Two in three British women happy to buy secondhand and preloved clothing

Some 64% of British woman say they would purchase secondhand clothing, up from 45% in 2016, according to a survey commissioned to mark the launch of preloved clothing retailer

More than a third of woman are now conscious of the issues surrounding fast fashion, including workers’ conditions and water wastage. One in four are concerned about the environmental impact of new clothes, and one in five admit to feeling guilty when purchasing new items, as they already own so many.

“It’s great to see British consumers becoming more conscious of the impact their shopping habits are having on the environment. Consumers are now considering the clothes in their wardrobe in a whole new way and thinking about not only the manufacturing process and the environmental and social impact of this, but what happens when they are done wearing items,” comments Eric Gagnaire, managing director at

Founded in 2013 in France, Patatam sells preloved women’s and children’s clothing at prices 70% less than the high street. The retailer offers free 48-hour delivery, £2 next-day delivery and free returns. 

Patatam clothes come from charity shops, housing clearance centres and from the public using its Patabag service, which allows consumers to resell clothes directly to Patatam.