Printemps launches sustainable shopping operation

printemps red cross

French department store Printemps has launched an operation around sustainable shopping, dubbed Recréez, Réinventez (Recreate, Reinvent).

Donate your old clothes
A clothing collection for the French Red Cross is being organized, where you can donate your cast-offs at Printemps’ Parisian flagship up until 12 May. The items collected will be sold across the Red Cross’ network of 600 shops, and the funds raised will go towards financing the charity’s social initiatives.

Upcycling
Printemps has also teamed up with French brand Andrea Crews to launch a capsule collection of 20 upcycled pieces created from past-season collections of Printemps’ private-label brands Au Printemps de Paris and Brummell. The collection has been made in the ateliers of Tissons la Solidarité, an association that fights against social exclusion by combining fashion, recycling and getting people back into the workforce.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s