France-based luxury retail site Vestiaire Collective is to open its first boutique on October 19, for four months.
Located in the heart of Paris, the pop-up will offer Parisians and tourists the opportunity to shop a curated selection of luxury, pre-owned items. They can also have a coffee at the Vestiaire Café, and leave with a bouquet of flowers from renowned florist Racine Paris.
Vestiaire Collective is also debuting its first-ever fashion campaign, at the beginning of Paris Fashion Week. The campaign features international model of the moment Lexi Boling, Parisian ‘It’ boy Paul Hameline, and Japanese cover star Manami Kinoshita.
The campaign launched on September 28 and will run across 11 of Vestiaire Collective’s key markets, including France, US, UK, Italy, Germany, Spain, Scandinavia, Hong Kong, and Australia.
Launched in October 2009, Vestiairecollective.com has over 6 million members across 48 countries. Some 30,000 new items are submitted to the site each week.
Earlier this year, Vestiaire Collective announced a $65m investment to fuel global growth, specifically in the US and Asia Pacific, and increase operational capabilities.