Dressing Avenue: The Airbnb of luxury

Screen Shot 2017-06-23 at 12.31.40If you’ve got a special event coming up but your budget is more Primark than Prada, or you’re still feeling guilty about that fabulous dress you splurged on and wore just once, then French start-up Dressing Avenue might just have the answer.

Launched in July 2016, Dressing Avenue positions itself as the Airbnb of luxury. Thanks to the site, you can rent out what you don’t wear, and hire what you want to.

From Chanel to Chloé, the clothes, shoes and accessories made available for hire are rigorously checked by a stylist, and the authenticity of items are guaranteed by partner experts.

On average, items cost between 15 and 50 to rent per day (around 2-5% of the retail price), with a minimum rental period of 48 hours. Delivery, dry cleaning and insurance of up to 20,000 are included.

So what can you get for your money? A pair of Christian Louboutin Eugénie heels embellished with Swarovski crystals for 28 per day, a Balmain mini dress with power shoulders for 33 per day, or a Chanel Boy bag for 45 per day.

With the clothes rental market worth 600m and growing 9.8% per year, according to 2015 data from Future Market Insights cited by Dressing Avenue, this is definitely a segment to watch.

 

 

 

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