Dress in the City

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Another day, another sustainable fashion concept. Dress in the City stands out for the way it combines the sale of preloved items online and in brick-and-mortar stores.

Launched by Florence Faure, Dress in the City allows people to buy (and sell) via its app and e-boutique, as well as at pop-up stores in shopping centres in Ile-de-France.

Dress in the City will be at the Parly 2 shopping centre from March 22 – April 1, 2017, at So Ouest from 19-29 April and at Vélizy 2 from 20-30 April. In store, the peculiarity lies in the method of purchase. You register your bank details via the app (as you would for Uber, for example), then scan a QR code and validate the purchase, which unlocks the item’s security tag.

A quick look at its website reveals a host of mid- and high-end secondhand items on sale (at around 70% off the rrp on average, according to Faure), including an Yves Saint Laurent Muse bag for 850, a pair of Repetto ballet shoes for 69, a Carven jumper for 59 and a Zara black peplum top with necklace detail for 22.

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